Employment Experience

CREATIVE LEAD

Veritas Health • Deerfield, IL • February 2016 - November 2024

Standardize sponsored web design product to provide clients a platform which produced 40%+ CTR
Deliver cohesion to four websites with over 120 million annual page views and across three social media platforms by creating branding including logos, guidelines, and style guides
Curate 11,000+ assets in the company’s DAM
Manage updates between editorial, sales, analytics, tech, and UX to improve pages through Google Core Web Vitals to have zero pages rated poorly with 3,000+ URLs
Execute video creation in-house from storyboard to post production adding 50+ videos to our library in 10 months

Reader's Digest Association • Milwaukee, WI • October 2014 - February 2016

Collaborate with print team on advertising, order forms, and landing pages to bridge digital and print needs
Strategize promotion of a pilot online learning product

Dooley & Associates • Kenosha, WI • May 2012 - October 2014

Direct photography and commercial shoots
Communicate closely with clients, advertisers, and printers
Execute design work for multiple clients with a focus in pharmaceutical technology
Create company product list and templated proposals for simplified communication
Compose press releases to promote products and events

Tribune Company • Northlake, IL • July 2007 - May 2012

Kenosha News • Kenosha, WI • February 2003 - July 2007

Supervise a staff of 25 employees to balance the needs of the editorial and advertising department
Design editorial pages and advertising

Zoological Society of Milwaukee • Brookfield, WI • Summer 2005